As the in-house designer for pFriem, I am responsible for a variety of design needs. pFriem has had well established branding since our start 10 years ago, so I have the challenge of keeping content fresh while also maintaining the visual branding and ethos that people expect. Below is a selection of my work for pFriem.
pFriem Family Brewers
Digital and Print Design, Illustration, Photography
Illustration
Artwork created for limited runs of merchandise.
Under the direction of our Marketing Manager, I was tasked with creating graphics for pFriem's Instagram wall that would live as is for an extended period of time. With Instagram shifting to prioritize Reels over static posts, we wanted to utilize the Instagram wall as a secondary website, where our audience could easily access key information about pFriem. This change is coupled with daily Story updates and frequent posting of Reels to keep content fresh. This grid is updated quarterly, click here to see the latest grid.