A complete rebrand of the bowling alley in the Memorial Union at Oregon State. Previously known as the MU Basement, the space was in need of a refresh. The end goal of this project was to draw more attention to the space that features bowling and other activities, and redo the outdated interiors. The completed project included a new name and brand system, digital and print promotion across campus for the grand reopening and many updated deliverables. The revamped physical space included new paint, vinyl wall decals of our designs, and an installation of painted pool cues and bowling pins in a lounge area.
This project was done in collaboration with Lona Tappouni and Julia Kenyon.
MU Lanes & Games
Branding, Environmental Design
